INFLUENCE:
THE GAME

NOVEMBER 2025

For this project, I researched how influencers impact girls’ and women’s self-esteem and consumerism, then designed a user-centered board game that raises awareness through a fun, interactive experience.

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GAME ASSETS:

GAME MANUAL:

One of the most important assets of my board game is the game manual, because it explains exactly how the game works and why it was made. Though the game is designed to be fun and light hearted, it does also discuss serious topics in a satirical and shocking way to get the attention of the people playing the game.

BOARD:

The board itself features the path that the players will take to complete the game, as well as different spots to place each of the cards to make things clear and organized. The “Start” and “End” spaces are very clearly marked to make things as simple as possible for the players. Each space has a very clear outline of what to do, and these explanations are also laid out in the game manual.

ACTION CARDS:

Action cards are designed to get the players thinking consciously about the decisions they are making while playing this game. Action cards are pulled when you land on an “action” space, and correlate to different influencer scenarios. Each action card has a choice of “A” and “B” which determines the points you earn as you play, as well as get you thinking about the choices you make as an influencer. Facts are at the bottom to also further educate the player on the real-world effects of each decision. Here are a few of these cards as an example:

Option “A” is the “safe” and more ethical answer. Anytime you choose option “A”, you then pick up an “A” card. “A” cards will alwasy have a positive impact on your influencer character card score.

Option “B” is the gamble option. Most outcomes of “B” cards are negative, however if they end up being positive then the points are double what an “A” card would be.

CHARACTER CARD:

The character card is designed to keep track of your score as you play. Once again, as you pull action cards they very clearly lay out how to total your points, but these cards determine who wins the game. The point of the game is not just to get to the finish line first, but to consciously make good decisions while doing so, so the character cards support this.

THE GAME IN ACTION: