Wigle whiskey CRAFT COCKTAILSMARCH 2026
This was a freelance project I worked on for Wigle Whiskey, for the launch of their new product, canned craft cocktails. Each can was designed by me, and they work both together as a set and individually.
ILLUSTRATIONS AND TYPOGRAPHY:
When creating these cans, I was given the brand concept, where the client wanted them to look classy and elevated, but also non-intimidating to the every-day person. Knowing canned drinks are more popular in the summer, I decided to lean into very bright and fun colors for the summer time, along with simple illustrations in order to not over-complicate anything because a can design is small.
I also chose a similar approach when choosing the fonts for these cans too. I decided to go with a classic combination of a serif and sans-serif font pairing, which makes the design feel classic yet modern.
INDIVIDUAL CANS:
ADDITIONAL ASSETS:
In addition to the cans, the illustrations and typography I created for the can designs were also used for other assets including games and environmental graphics for a bar at PNC Park in Pittsburgh, PA.
*I did not design these specific layouts, however all of the typography and illustrations are mine.